| 基于体验经济理论的产品概念与营销创新策略 |
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| 引用本文： | 赵昌平,葛卫华.基于体验经济理论的产品概念与营销创新策略[J].科学．经济．社会,2005,23(2):27-29. |
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| 作者姓名： | 赵昌平 葛卫华 |
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| 作者单位： | 1. 大连海事大学,商学院,大连,116026
2. 上海交通大学,上海,200240 |
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| 摘 要： | 本文在体验经济理论的基础上，对营销学中的产品概念进行了新的阐释，讨论了体验经济下产品的特点，进而分析了体验经济下营销创新的策略问题。
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| 关 键 词： | 体验经济 产品 营销创新 |
| 文章编号： | 1006-2815(2005)02-0027-03 |
| 修稿时间： | 2004年9月20日 |
The Conception of Product and the Tactics of Marketing Innovation Based on Theory of Experience Economic |
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| ZHAO Chang-ping,GE Wei-hua.The Conception of Product and the Tactics of Marketing Innovation Based on Theory of Experience Economic[J].Science Economy Society,2005,23(2):27-29. |
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| Authors: | ZHAO Chang-ping GE Wei-hua |
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| Abstract: | This thesis discussed the product from a new view based on experience economic, and also discussed the features of the product. Moreover we discussed the tactics of the marketing innovation under the experience economic. |
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| Keywords: | experience economic product marketing innovation |
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