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我国商业银行发展个人理财业务的必要性和可行性研究
引用本文:张丹.我国商业银行发展个人理财业务的必要性和可行性研究[J].柳州职业技术学院学报,2009,9(4):60-62.
作者姓名:张丹
作者单位:柳州职业技术学院经济管理系,广西,柳州,545006
摘    要:分析我国商业银行发展个人理财业务的必要性和可行性。必要性体现在:市场需求;降低商业银行经营风险的需要;拓展商业银行经营范围和提高核心竞争力的需要。可行性体现在:第一,宏观经济及居民资金总量的高速增长为理财业务的发展提供了广阔的市场空间;第二,商业银行已进行规模经营,拥有丰富的交叉代理销售经验。

关 键 词:商业银行  个人理财业务  市场需求  居民资金总量  交叉代理销售服务

Study on Necessity and Feasibility to Develop Personal Wealth Management Business of Chinese Commercial Banks
ZHANG Dan.Study on Necessity and Feasibility to Develop Personal Wealth Management Business of Chinese Commercial Banks[J].Journal of Liuzhou Vocational & Technical College,2009,9(4):60-62.
Authors:ZHANG Dan
Institution:ZHANG Dan (Economics and Management Department of Liuzhou Vocational & Technical College, Liuzhou 545006, China)
Abstract:This paper analyzes the necessity and feasibility of the development ot tlae personal wealth management business of Chinese commercial banks. The necessity is reflected in the market demands, the need to reduce the risk of commercial banks, the demands to expand the scope of commercial banks and the improvement of core competitiveness. Feasibility is reflected in a broad market space that macroeconomic and the rapid growth of the residents' total funds for the development of the financial management has provided. Commercial banks have carried out large-scale operation with the extensive experience in crosssales agent.
Keywords:commercial banks  Personal Financial Services  market demand  residents of the total funds  cross-agency marketing services
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