| 创建超市自有品牌的条件与对策 |
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| 引用本文： | 王俐凤,陈华玲.创建超市自有品牌的条件与对策[J].十堰职业技术学院学报,2006,19(4):37-39. |
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| 作者姓名： | 王俐凤 陈华玲 |
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| 作者单位： | 十堰职业技术学院,管理工程系,湖北,十堰,442000 |
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| 摘 要： | 创建自有品牌已成为超市重要的赢利渠道。本文通过分析我国创建超市自有品牌的有利条件和不利条件,提出了强化供应链管理思想、增强自有品牌意识,加大宣传力度、加强质量监管和专业人才培养等对策。
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| 关 键 词： | 超市 自有品牌 贴牌生产 |
| 文章编号： | 1008-4738（2006）04-0037-03 |
| 收稿时间： | 2006-06-02 |
| 修稿时间： | 2006年6月2日 |
The conditions and countermeasures of establishing supermarkets' private brand |
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| WANG Li-feng,CHEN Hua-ling.The conditions and countermeasures of establishing supermarkets'''' private brand[J].Journal of Shiyan Technical Institute,2006,19(4):37-39. |
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| Authors: | WANG Li-feng CHEN Hua-ling |
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| Abstract: | It has become a very important profit channel for a supermarket to establish it's private brand.On the basis of analyzing the favorable and unfavorable conditions of establishing supermarkets' private brand,the article has put forward several countermeasures such as intensifying the supply chain management(SCM),building up the sense of private brand,increasing the effectiveness of advertisement,enhancing the quality control and cultivating the professional skill etc. |
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| Keywords: | supermarket own brand OEM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
