| 试论广告设计的色彩搭配 |
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| 引用本文： | 蔚小燕. 试论广告设计的色彩搭配[J]. 山西广播电视大学学报, 2013, 0(4): 60-62 |
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| 作者姓名： | 蔚小燕 |
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| 作者单位： | 山西广播电视大学,山西太原030027 |
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| 摘 要： | 色彩的巧妙运用是现代广告设计中不可缺少的因素，它在广告中具有重要的艺术功能，能更好地阐述广告要表达的内涵，文章从分析色彩与消费者的感官心理出发，阐述色彩在广告设计中的艺术功能，讨论在广告设计中色彩的配色规律及应用原则。
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| 关 键 词： | 广告设计 色彩 功能 配色 原则 |
Discussion on the Color Matching of the Advertisement Design |
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| Yu Xiaoyan. Discussion on the Color Matching of the Advertisement Design[J]. Journal of Shanxi Radio & Tv University, 2013, 0(4): 60-62 |
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| Authors: | Yu Xiaoyan |
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| Affiliation: | Yu Xiaoyan ( Shanxi TV University, Taiyuan, Shanxi, 030027 ) |
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| Abstract: | The skillful use of color is an indispensable factor in modem advertisement design, which has an important function in advertising art, and can better illustrate the connotation of advertising to express. This paper starts from the analysis of color and the sense of consumer psychology to explain the art function of color, and discusses the rules and application principles of color matching in advertising design. |
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| Keywords: | advertisement design color function matching principle |
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