| 旅游区域形象价值评价指标体系的初步研究 |
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| 引用本文： | 章锦河. 旅游区域形象价值评价指标体系的初步研究[J]. 安徽师范大学学报(人文社会科学版), 2001, 29(1): 138-141 |
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| 作者姓名： | 章锦河 |
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| 作者单位： | 安徽师范大学 国土资源与旅游学院, |
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| 基金项目： | 安徽省教育厅自然科学基金;99JL0082; |
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| 摘 要： | 根据企业形象设计（CIS）的相关原理，结合管理科学、心理科学、行为科学的相关知识，借鉴国内外有关区域形象问题研究的基本思路，从旅游区域的角度，探讨旅游区域形象价值评价的指标体系，并提出运用特尔菲法和层次分析法来建立量化指标体系的基本思路。
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| 关 键 词： | 旅游区域 旅游区域形象 形象价值 评价指标体系 量化分析 CIS |
| 文章编号： | 1001-2435(2001)01-0138-04 |
| 修稿时间： | 2000-04-25 |
Preliminary research on the evaluation target system of tourist regional identity''s value |
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| ZHANG Jin-he. Preliminary research on the evaluation target system of tourist regional identity''s value[J]. Journal of Anhui Normal University(Humanities and Social Sciences), 2001, 29(1): 138-141 |
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| Authors: | ZHANG Jin-he |
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| Abstract: | This article, based on the relevant principles of“CIS”,by meansof some relevant knowledge on management, psychology, behavior science, the fundamental thought on the research on the problems of tourist regional identity ,from the angle of tourist region, probes into the evaluation target system of tourist regional identity's value and presents the essential way of thinking in which quantification target system can be constructed by using Delphi Method and the Analytical Hierarchy Process. |
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| Keywords: | tourist region regional identity value of identity evaluation targ et system |
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