| Abstract: | Key points - With increased pressure on longstanding society business models, society journal publishers must pursue more aggressive growth strategies to remain competitive.
- A practitioner‐focused book portfolio that translates research into practice offers an opportunity to establish an alternative revenue stream and an additional path for society member engagement.
- Societies are in a unique position to capitalize on their existing connections to industry via their membership base.
- Brief, easy‐to‐consume content and interactive tools are of the greatest appeal to the practitioner audience.
- Focusing on shorter, template‐driven formats and more frequent updates allows society publishers to develop content more rapidly and at lower cost.
- Challenges include incentivizing society members to author and review the content, identifying individuals who are capable of doing so, and obtaining adequate internal resources.
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