发掘夜郎文化打造夜郎品牌

文章结合六盘水的地城特点阐述了夜郎文化的特色,从依托高校人才优势,重视少数民族文史资料,深入乡村、民间进行研究等方面论述了夜郎文化发掘的途径.并从抢注"夜郎"文化品牌,将夜郎文化与自然风光、民族风情融为一体,重视影视基地、影视文艺作品的品牌效应等提出了增强夜郎文化品牌意识的重要性.

Reveiling of the Yelang Culture and Making of the Yelang Brand

The article makes a discussion of the characteristics of the Yelang culture according to the regional character of Liupanshui.by taking advantage of qualified pensonnel in higher college,valuing the minority nationalities historiography data,in the countryside to rvevil the yelang culture.It also argues that we can make the Yelang culture famous by organizing tourism of local color,introducing customs of the native people and film making.