The Agenda-Setting Function of National Versus Local Media: A Time-Series Analysis for the Issue of Same-Sex Marriage |
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| Authors: | Joe Bob Hester Rhonda Gibson |
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| Institution: | 1. Department of Communication Sciences , University of Connecticut kirstie.farrar@gmail.com;3. Department of Communication , Wake Forest University;4. Department of Communication Sciences , University of Connecticut |
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| Abstract: | This study compares the agenda-setting effects of national and local media on public salience in a market where an issue was both local and national with the effects in a market where it was primarily national. A new measure of public salience is also introduced. Results indicate that agenda-setting effects of local and national media are very different, with local media exerting a stronger agenda-setting influence when the issue is both local and national. |
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