| 对红塔集团开发工业旅游的思考 |
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| 引用本文： | 符江红,唐玲萍. 对红塔集团开发工业旅游的思考[J]. 玉溪师范学院学报, 2007, 23(9): 43-46 |
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| 作者姓名： | 符江红 唐玲萍 |
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| 作者单位： | 玉溪师范学院,旅游与经济管理系,云南,玉溪,653100 |
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| 摘 要： | 工业旅游是一种新兴的旅游方式。红塔集团在开发工业旅游方面有良好的条件和发展前景,但要进一步开发,还得在品牌意识、服务质量、科技文化特色及市场营销方面下功夫。
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| 关 键 词： | 工业旅游 品牌意识 服务质量 科技文化 市场营销 |
| 文章编号： | 1009-9506(2007)09-0043-04 |
| 修稿时间： | 2007-06-21 |
Some Thoughts on Industry Tourism Development of the Hongta Group |
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| Fu Jiang-hong,TANG Ling-ping. Some Thoughts on Industry Tourism Development of the Hongta Group[J]. Journal of Yuxi Teachers' College, 2007, 23(9): 43-46 |
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| Authors: | Fu Jiang-hong TANG Ling-ping |
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| Abstract: | Industry tourism is a new development in tourism.Hongta Group boasts excellent prospects in developing a tourism of its industry and culture.But at present the next stage of development should focus on updating their idea of the brands of products,improving their service,better featuring the scientific and cultural elements of the group,and marketing of their products. |
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| Keywords: | industry tourism idea of brands service quality science and culture marketing of products |
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