从非言语行为的角度对国产和欧美汽车广告语的分析对比

随着经济的发展和人民生活水平的提高，越来越多的汽车品牌进入到消费者的视线。广告作为打动消费者的有力武器，在汽车销售中起到了重要作用。本文旨在通过对国产和欧美汽车广告语在非言语行为方面的对比，来揭示不同的国家地区文化对广告语的影响。

The Comparison between Chinese and Euro-US car Advertisement--From the View of Illocutionary Act

As the development of economic, many people begin to purchase cars. Advertisement words, as the most important way to promote sale, show it special character. This paper try to analysis the difference between Chinese and Euro-us car＇s ads words from the view of illocutionary Act and find the influenced factors on Chinese Brands.