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新闻报道“策划”先行
引用本文:张霞.新闻报道“策划”先行[J].山西广播电视大学学报,2012(2):93-94.
作者姓名:张霞
作者单位:太原人民广播电台,山西太原,030024
摘    要:策划是好点子、好创意,它是个人智慧和整体思维的结合。新闻报道中也需要策划,所以,对新闻策划的重要性必须有足够的认识。新闻报道策划的创新手段、思路有着更高的要求。

关 键 词:信息质量  传播效果  创新

“Planning” Going Ahead in News Report
Zhang Xia.“Planning” Going Ahead in News Report[J].Journal of Shanxi Radio & Tv University,2012(2):93-94.
Authors:Zhang Xia
Institution:Zhang Xia(Taiyuan People’s Broadcasting Station,Taiyuan,Shanxi,030024)
Abstract:Planning is a good idea,and a good originality.It is the combination of personal wisdom and overall thinking.News report also demands planning.Therefore,news report planning must be attached enough recognition.It differentiates itself from strategies of common news report and product spreading.For news report planning,there is a higher demand for its innovative ways and thinking.
Keywords:information quality  broadcasting effect  innovation
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