| 网络舆情研判指标体系与理论模型建构研究 |
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| 引用本文： | 徐迪.网络舆情研判指标体系与理论模型建构研究[J].现代情报,2013,33(10):6-11. |
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| 作者姓名： | 徐迪 |
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| 作者单位： | 湖北网络社会发展研究中心, 湖北 武汉430065 |
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| 摘 要： | 本文在信息管理的实践基础上,针对整个舆情工作流程中研判这一重要环节,从分析单一舆情事件的传播情况和演化规律入手,建构了反映网络舆情传播深度和广度的定性与定量相结合的指标体系。该指标体系由3个一级指标,共分4个层级展开。并利用层次分析法和专家打分法相结合的方法,提出了科学系统的网络舆情研判理论模型。
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Evaluation Index System and Theoretical Model of Online Public Opinion |
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| Authors: | Xu Di |
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| Institution: | Hubei Internet & Society Development Research Centre, Wuhan 430065, China |
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| Abstract: | Based on the practice of the information management workflow,this paper provided an index system of online public opinion to evaluate the impact of public affairs spread in internet.The index system included three first-level indicators at four levels.By using the AHP and expert scoring method,it proposed a model to compute the score of online public affair. |
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