| 广西发展经济型酒店的SWOT分析与策略探讨 |
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| 引用本文： | 肖艳玲. 广西发展经济型酒店的SWOT分析与策略探讨[J]. 广西大学梧州分校学报, 2006, 0(4) |
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| 作者姓名： | 肖艳玲 |
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| 作者单位： | 梧州学院经济系 广西梧州543002 |
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| 摘 要： | 经济型酒店是近年来旅游界研究的热点课题。本文结合广西发展经济型酒店的自身优劣势、存在的机遇和面临的挑战进行了SWOT分析,在此基础上,对广西发展经济型酒店的策略进行了探讨。
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| 关 键 词： | 经济型酒店 SWOT分析 连锁经营 |
A SWOT Analysis of Economic Hotel Development and its Strategies |
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| Xiao Yanling. A SWOT Analysis of Economic Hotel Development and its Strategies[J]. Journal of Guangxi University Wuzhou Branch, 2006, 0(4) |
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| Authors: | Xiao Yanling |
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| Abstract: | Economic Hotel has become a popular subject of the tourist research.With the method of SWOT, this article analyzes the Economic Hotel, the opportunities and challenges in its development and probes its strategies according to the condition of Guangxi. |
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| Keywords: | Economic Hotel the method of SWOT chain management |
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