| 电视广告发布方式对受众接受心理的影响 |
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| 引用本文： | 徐红,王梅蕊.电视广告发布方式对受众接受心理的影响[J].湖北广播电视大学学报,2004,21(4):55-57. |
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| 作者姓名： | 徐红 王梅蕊 |
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| 作者单位： | 武汉科技学院,社科系,湖北,武汉,430073 |
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| 摘 要： | 电视广告发布方式可分为插播广告和非插播广告。通过对两者不同的发布方式与特点的分析,我们研究了它对受众接受心理的影响,并对这两种不同的影响在实际到达率、受众认知度和受众心理变化效果上进行了比较。
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| 关 键 词： | 插播广告 非插播广告 受众 接受心理 注意 无意注意 |
| 文章编号： | 1008-7427(2004)04-0055-03 |
The Influences on the Postings Way of Television Advertising to Accepter's Psychology |
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| XU Hong,WANG Mei-rui.The Influences on the Postings Way of Television Advertising to Accepter''''s Psychology[J].Journal of Hubei Radio& Televisonuniversity,2004,21(4):55-57. |
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| Authors: | XU Hong WANG Mei-rui |
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| Abstract: | There are two posting's ways of television advertising named stop advertising and time Advertising. There are their difference characteristics in two posting's ways. The paper studies the influences on the posting's way of television advertising to accepter's psychology and comparisons their difference in actual achieving rate, accepter cognition degree and accepter's psychology changes. |
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| Keywords: | Stop Advertising Time Advertising Accepter Psychology Attention Unwary attention |
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