| 肇庆旅游品牌营销的探讨 |
| |
| 引用本文： | 严双艳.肇庆旅游品牌营销的探讨[J].商丘职业技术学院学报,2010,9(3):41-42. |
| |
| 作者姓名： | 严双艳 |
| |
| 作者单位： | 肇庆工商职业技术学院,广东,肇庆,526060 |
| |
| 摘 要： | 肇庆作为优秀的旅游城市，应该打造出自身的旅游品牌。本文在分析肇庆旅游发展的特点并对肇庆实行旅游品牌营销的环境进行分析的基础上，从产品的属性、利益、价值、文化、使用者和个性等方面有针对性的提出了在肇庆实行旅游品牌营销的策略。
|
| 关 键 词： | 旅游 品牌 营销 |
Brand Marketing for Tourism of Zhaoqing |
| |
| YAN Shuang-yan.Brand Marketing for Tourism of Zhaoqing[J].Journal of Shangqiu Vocational and Technical College,2010,9(3):41-42. |
| |
| Authors: | YAN Shuang-yan |
| |
| Institution: | YAN Shuang-yan ( Zhaoqing Vocational and Technical College, Zhaoqing 526060 , China) |
| |
| Abstract: | Zhaoqing is an excellent tourist city. It should he created its own tourism brined. This paper analyzes the characteristics of tourism development of Zhaoqing, and based on the analysis of Zhaoqing travel on the implementation of brand marketing environment,then focus on the implementation of tourism brand marketing strategy in Zhaoqing, from product attributes, interests, values and culture, users and personality and so on. |
| |
| Keywords: | tourism brand marketing |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
