| 寒地文化元素在平面广告设计中的应用探究 |
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| 引用本文： | 王雷,;才春莹,;宫秀志.寒地文化元素在平面广告设计中的应用探究[J].绥化学院学报,2014(8):86-89. |
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| 作者姓名： | 王雷 ;才春莹 ;宫秀志 |
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| 作者单位： | [1]齐齐哈尔高等师范专科学校,黑龙江齐齐哈尔161005; [2]齐齐哈尔市群众艺术馆,黑龙江齐齐哈尔161005 |
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| 基金项目： | 黑龙江省教育厅高职高专院校科学技术研究项目“寒地文化元素在平面广告设计中的应用与研究”（项目编号：12535206）. |
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| 摘 要： | 从设计理念上建立寒地文化元素与平面广告创意的关联性，明确地将寒地文化元素引入广告创意表现，强调寒地元素在广告创作中的表达作用，能够使寒地文化元素成为区域平面广告设计的文化根本和灵感源泉。
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| 关 键 词： | 寒地文化元素 平面广告设计 艺术特色 |
An Exploration of the Application of the Cultural Elements in Cold Regions to the Design of Print Ads |
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| Institution: | Wang Lei, Cai Chunying, Gong Xiuzhi (1.Qiqihar Teachers College, Qiqihar, Heilongjiang 161005; 2. Qiqihar Mass Art Museum, Qiqihar, Heilongjiang 161005) |
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| Abstract: | From the angle of design concept, this paper has established the relevance between the cultural elements in cold regions and the creation of print ads. This paper definitely introduces cultural elements in cold regions into the creative performance of ads and emphasizes the expression role of elements of cold regions so as to make the cultural elements in cold regions become the cultural basis and inspiration source of the design of print ads in regional areas. |
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| Keywords: | culture elements in cold regions the design of print ads artistic characteristics |
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