| 都市类报纸的同质化现象及其规避 |
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| 引用本文： | 宋亮. 都市类报纸的同质化现象及其规避[J]. 青海师范大学学报(哲学社会科学版), 2006, 0(3): 97-99 |
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| 作者姓名： | 宋亮 |
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| 作者单位： | 青海师范大学,人文学院,青海,西宁,810008 |
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| 摘 要： | 本文从办报宗旨及受众定位,报道内容和形式以及经营管理手段等方面分析了都市类报纸的同质化现象,指出了同质化现象的产生原因及其危害,并从细分市场、树立品牌、创新报道角度、设立评论版、强化队伍建设五个方面提出了避免同质化的途径。
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| 关 键 词： | 都市报 同质化 原因 规避 |
| 文章编号： | 1000-5102(2006)03-0097-03 |
| 收稿时间： | 2005-12-07 |
| 修稿时间： | 2005-12-07 |
The Homogenizing Phenomena of the Metropolis's Newspaper and Evasion of This |
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| SONG Liang. The Homogenizing Phenomena of the Metropolis's Newspaper and Evasion of This[J]. Journal of Qinghai Normal University(Philosophy and Social Sciences Edition), 2006, 0(3): 97-99 |
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| Authors: | SONG Liang |
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| Affiliation: | HumanitiesCollege of Qinghai Normal University, Xining 810008,China |
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| Abstract: | This article analyses the homogenizingphenomena of metropolis's newspaper through several different aspects: the newspaper's tenet and reader's location,the content and form of report,management means and so on.Then it points out the reason and harm of the homogenizingphenomena.At last it gives five suggestions to evade homogeneity.They include dividing market,setting up brand,innovating the view of the report,instituting criticism edition and strengthening team construction. |
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| Keywords: | Metropolis's newspaper Homogeneity Reason Evasion |
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