| 旅游企业与旅游消费者的心理契约研究 |
| |
| 引用本文： | 吕静,陆彪.旅游企业与旅游消费者的心理契约研究[J].太原大学学报,2008,9(1):77-79. |
| |
| 作者姓名： | 吕静 陆彪 |
| |
| 作者单位： | 华侨大学,旅游学院,福建,泉州,362021 |
| |
| 摘 要： | 心理契约理论主要在组织行为学领域进行研究，而应用于对旅游消费者心理契约的研究，主要是讨论心理契约在旅游企业经营管理中的重要作用，并针对目前旅游企业与旅游消费者的心理契约存在的问题，提出了关于如何构建和维持其心理契约的一些建议。
|
| 关 键 词： | 心理契约 旅游企业 旅游消费者 |
| 文章编号： | 1671-5977(2008)01-77-03 |
| 修稿时间： | 2008年1月16日 |
A Study on the Psychological Contract between the Tourism Consumers and Tourism Enterprises |
| |
| LV Jing,LU Biao.A Study on the Psychological Contract between the Tourism Consumers and Tourism Enterprises[J].Journal of Taiyuan University,2008,9(1):77-79. |
| |
| Authors: | LV Jing LU Biao |
| |
| Institution: | (College of Tourism, Huaqiao University, Quanzhou 362021, China) |
| |
| Abstract: | the theory of psychologic contract is usually applied in Organizational Behavior. The research of the psychological contract of tourism consumers discusses the important effect of psychological contract in the operation management of tourism enterprises, and gives some advices about how to construct and keep the psychological contract between the tourism consumers and tourism enterprises, which can solve the problems that exist in this psychological contract. |
| |
| Keywords: | psychological contract tourism enterprise tourism consumer |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
