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基于SWOT分析的江西省网络文化产业发展路径研究
引用本文:杨选辉.基于SWOT分析的江西省网络文化产业发展路径研究[J].科技广场,2014(8):117-121.
作者姓名:杨选辉
作者单位:南昌大学信息管理系,江西南昌,330002
基金项目:江西省艺术科学规划2011年度课题
摘    要:随着信息技术的飞速发展和互联网的普及,以网络为载体的文化传播模式开始兴起,尽管网络文化产业的发展岁月短暂,但已经成为世界各国争相发展的核心产业。本文运用SWOT分析方法找出了江西省网络文化产业发展的优势、劣势、机会、威胁,并针对江西省网络文化产业的发展制定了一系列切实可行的对策,为其发展指明方向。

关 键 词:SWOT分析  网络文化产业  江西省

Research on the Path of Development of the Internet Culture Industry in Jiangxi Province Based on SWOT Analysis
Yang Xuanhui.Research on the Path of Development of the Internet Culture Industry in Jiangxi Province Based on SWOT Analysis[J].Science Mosaic,2014(8):117-121.
Authors:Yang Xuanhui
Institution:Yang Xuanhui( Information Management Department, Nanchang University, Jiangxi Nanchang 330002 )
Abstract:With the rapid development of information technology and the popularity of the Internet, network carrier of cultural transmission patterns began to rise. The network cultural industry develops for a short time, but it has become the core industry of the development in all countries. This paper uses SWOT analysis to find out the strengths, weaknesses, opportunities, and threats of the development of the Internet culture industry in Jiangxi province, and works out a series of practical measures for its development to indicate its development direction.
Keywords:SWOT Analysis  Internet Cultural Industries  Jiangxi Province
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