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后奥运现象的启示及应对策略研究
引用本文:白震,周云涛.后奥运现象的启示及应对策略研究[J].北京体育大学学报,2009(7).
作者姓名:白震  周云涛
作者单位:河南大学(体育学院)学生体质健康研究所;
基金项目:河南省科技厅软科学研究项目(编号:72400420820)
摘    要:运用文献资料法和网上查询法对后奥运经济效应进行研究。分析近几届奥运会后各举办国经济情况,指出后奥运场馆利用存在的问题,并提出建议与对策:做好奥运会后场馆的改造与利用工作,提高奥运场馆的利用率;借助资产支持证券化,分散政府奥运投资风险;继续加大与奥运会相关旅游产业的开发;出售筹备奥运会的经验将知识积累财富化等建议。

关 键 词:后奥运经济  奥运效应  对策与建议  

A Study on Inspiration and Countermeasure Strategy of Post-Olympic Phenomenon
BAI Zhen,ZHOU Yun-tao.A Study on Inspiration and Countermeasure Strategy of Post-Olympic Phenomenon[J].Journal of Beijing Sport University,2009(7).
Authors:BAI Zhen  ZHOU Yun-tao
Institution:BAI Zhen,ZHOU Yun-tao (Henan University,Kaifeng 475001,Henan China)
Abstract:The paper studies post-Olympic economic effect by literature and online survey. It analyzes the hosts' economic condition after recent Olympic Games,finds out causes of post-Olympic economic effect,points out risks in post-Olympic economy,and puts forward some countermeasures: facing the impact of world financial crisis on post-Olympic economy in Beijing properly in macro;in micro,making good reform and utility of Olympic venues and raising their utilization ratio;supporting stock by assets and flattering t...
Keywords:post-Olympic economy  Olympic effect  countermeasures and suggestions  
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