我国电视广告价值的瓶颈限制与提升策略

本文认为提升电视广告的价值要从五个方面入手:提升广告的文化品格,注重故事化、娱乐化、动态化的广告创意,实现精品化、聚群化的广告编排,通过广告分级制度的建立净化广告的播出环境,提高观众的广告媒介素养。

The Bottleneck Restrictions and Upgrading Strategies of China's TV Advertising Value

In order to promote the value of TV commercials,we must enhance the cultural quality of advertising,pay attention to the story,entertainment,dynamic the advertising creative.We also must achieve quality,poly grouping combination advertising schedule and establish the classification system just as raising the audience of advertising media literacy.