经济全球化对我国体育产业影响以及相应对策的研究

阐述了国内体育产业的现状,及经济全球化以后,体育产业迎来难得的发展机遇,市场的开发和国外资本的进入有利于体育产业向产业化、社会化方向发展,加速产业结构的调整和优化,提高产品的竞争能力。同时,也面临一定的挑战,我国企业规模、产品质量、技术水平与国外同行相比差距较大,国外资本的进入和体育产品的投资使国内一些企业受到较大的冲击甚至被淘汰出局。因此,建议有关部门有计划逐步的开放市场,进行行业保护,加大培育体育经营商、建立体育产业投资基金,对拓展体育产业投资发展空间,促进体育产业的发展具有重要意义。

A Study on the Influence and Countermeasures of Sports Industry in China by Economic Globalization

This essay discuss the present condition,analysis of the local sports industry influence,the sports industry come the rare of openning of development opportunity,market and the abroad is capital of into benefit to the athletics industry face property, acculturate the direction development,and accelerate the industrial strucure's adjustment with the,and increase the product's competition ability at the same time,also face the certain challenge,our country business enterprise the scale,product the quantity,technique the level and abroad to go together to compare the margin big,the abroad is capital of into make local and some business enterprises with the investment of the athletics product to suffer the bigger impact even to is eliminated to bowl out.Therefore,suggestion department concerned contain plan gradually of development that market-opening,proceed the profession protect,and the enlargement grow the athletics to operate the company,establish the athletics industry to invest the fund,right expand the athletics industry the investment to develop the space,promote the athletics industry to have the important meaning.