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Interpersonal attraction and religious identification: a comparative analysis of Muslims and Hindus in India
Authors:Stephen Michael Croucher  Marne Austin  Ling Fang  Kyle James Holody
Institution:1. School of Communication and the Arts , Marist College , Poughkeepsie, USA stephen.croucher@marist.edu;3. School of Media and Communication , Bowling Green State University , Bowling Green, USA;4. Department of Communication , Coastal Carolina University , Conway, USA
Abstract:This study compared whether an individual is more likely to perceive interpersonal attraction toward a member of his/her own or a different religious group. Self-identified Hindus (N=526) and self-identified Muslims (N=301) in India participated in the study. Results indicate members of a religious group (Hindus and Muslims) are significantly more likely to perceive physical, social, and task attraction for members of their own religious group than for individuals from another religious group. These results support an ethnic group vitality and in-group/out-group dichotomy.
Keywords:interpersonal attraction  in-group/out-group  religion  ethnic group vitality  India
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