Community attitudes towards broadcasting standards in New Zealand |
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| Authors: | Michael Hill Wiebe Zwaga |
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| Institution: | 1. Professor of Sociology , Victoria University of Wellington , Wellington, New Zealand;2. Research and Communications Manager , Broadcasting Standards Authority , Wellington, New Zealand |
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| Abstract: | In this article we report on the findings of a 1999 research project conducted by New Zealand's Broadcasting Standards Authority (the Authority). The project was designed to survey the attitudes of New Zealand adults to several aspects of broadcasting standards, such as offensive language, screen violence, the portrayal of sex and nudity, discrimination and privacy issues. This article will examine the background to the research, the principal empirical findings, and in conclusion will identify five cluster profiles which emerged from a statistical analysis of the data. |
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