从顾客满意看企业核心能力的形成途径

核心能力是形成企业核心竞争力的重要能力,其形成有很多途径,顾客满意是其中的一种,而顾客满意的取得主要表现在增加顾客让渡价值、贯彻全面质量营销战略、进行以顾客为导向的组织创新,实施组织保证等方面。同时企业核心能力的取得、保持是一个动态过程,它是一个构建、保护、更新到再保护、再更新的不断循环、上升的过程。

FROM THE CUSTOMER SATISFIES TO LOOK THE WAY THAT THE ENTERPRIES CORE COMPETITIVE ABILITY IS FORMS

The core ability is forms the enterprise core competitive ability the important ability,it forms has the very many ways,the customer satisfaction is one kind,but the customer satisfies obtains mainly displays is increasing the customer transfers the value,implements the comprehensive quality camp sells the strategy,carries on take the customer as the guide organization innovation,aspect and so on implementation organization guarantee.Simultaneously the enterprise core ability obtains,the maintenance is one dynamic process,it is one construction constructs,the protection,renews to the unceasing circulation,the rise process which protects again,renews again.