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靠一新创意赚200万
引用本文:谷晓萌. 靠一新创意赚200万[J]. 科技创业月刊, 2008, 21(2): 46-47
作者姓名:谷晓萌
作者单位:河南大学民生学院,河南,开封,475001
摘    要:在欧洲,除喜欢私人飞机和价值上百万美金的英国纯血马之外,富豪们更以自己能亲手酿造出高品质的葡萄酒为荣。因为这不仅说明你是一个热爱生活的人,更能显示出一个人的品位和浪漫情调。就连Vens石油公司总裁、“空客”的老板甚至前法国总统希拉克都是这方面的高手。普通中国人能否也过一把这种贵族式的“酿酒瘾”,甚至在婚礼上用你和新娘酿造的“波尔多”招待宾客?海归女孩孙美娟在上海开办的首家时尚“酿酒屋”,

关 键 词:创意  私人飞机  石油公司  纯血马  葡萄酒  中国人  波尔多  酿造
收稿时间:2007-11-08
修稿时间:2007-11-08

Brief Discussion on the Implementation of Brand Chap-strategy
Gu Xiaomeng. Brief Discussion on the Implementation of Brand Chap-strategy[J]. Pioneering With Science & Technology Monthly, 2008, 21(2): 46-47
Authors:Gu Xiaomeng
Affiliation:Gu Xiaomeng
Abstract:Chap-strategic is growing in positioning era,as well as beyond the "positioning" of a strategy,analysis of China's special market conditions,and We are haunted by the developed media,information implosion.Whether low or up market brands are faced with vertical and horizontal pressure.Chap-strategic demands businesses found and satisfy this demand in the market,but also than competitors more efficient. How to implement the brand-strategy has very realistic meaning.
Keywords:chap   market chink   new marketing strategy
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