| 汉英广告语对比分析 |
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| 引用本文： | 黄启汉. 汉英广告语对比分析[J]. 娄底师专学报, 2009, 0(2): 85-88 |
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| 作者姓名： | 黄启汉 |
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| 作者单位： | 江门职业技术学院,广东江门529090 |
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| 摘 要： | 广告有着自身的语言特点和用法。文章从语言组织结构、修辞手法、语用效果等方面对汉英广告语言进行了对比分析，旨在探讨汉英广告语言的异同之处、归纳广告语言的语用规则。
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| 关 键 词： | 广告语言 语用效果 对比分析 |
Contrastive Analysis of Chinese and English Advertisements |
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| HUANG Qi-han. Contrastive Analysis of Chinese and English Advertisements[J]. Journal of Loudi Teachers College, 2009, 0(2): 85-88 |
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| Authors: | HUANG Qi-han |
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| Affiliation: | HUANG Qi-han ( Foreign Language Department, Jiangmen Vocational and Technical Institute, Jiangmen,529090, China ) |
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| Abstract: | Advertisements have their own language features and uses. This article makes the contrastive analysis between Chinese and English ads from the perspectives of language characteristics, rhetoric and pragrantics, probe into the differences and similarities and sums up the pragmaties rules of advertisement languages. |
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| Keywords: | advertisement language pragmatic effect contrastive analysis |
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