| 从顺应论的角度看我国的英语商标词 |
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| 引用本文： | 郭艳.从顺应论的角度看我国的英语商标词[J].娄底师专学报,2009(3):134-136. |
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| 作者姓名： | 郭艳 |
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| 作者单位： | 湖南工业大学株洲师专校区,湖南株洲412007 |
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| 摘 要： | 语言的各个层面都存在语言顺应现象。我国英语商标词的出现，是商品参与国际竞争的结果，顺应了社交世界、心理世界、物质世界等语境因素以及交际目的。
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| 关 键 词： | 顺应论 商标词 社交世界 心理世界 物理世界 |
Analysis on English Trademark Words from the Angle of Adaptation Theory |
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| GUO Yan.Analysis on English Trademark Words from the Angle of Adaptation Theory[J].Journal of Loudi Teachers College,2009(3):134-136. |
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| Authors: | GUO Yan |
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| Institution: | GUO Yan ( English Department of Zhuzhou Teachers＇ College, Hunan University of Industry, Zhuzhou, 412007, China) |
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| Abstract: | Adaptation Exists at all levels of language. The emergency of English trademark words of Chinese goods owes much to the purpose of surviving the sharp international competition by adapting to the contexts such as the social world, the mental world, the physical world and the communicative intentions. |
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| Keywords: | adaptation theory trademark words social world mental world physics world |
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