| 影响新产品概念开发的若干因素分析 |
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| 引用本文： | 杨德林,刘方. 影响新产品概念开发的若干因素分析[J]. 中国软科学, 2002, 40(9): 51-54 |
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| 作者姓名： | 杨德林 刘方 |
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| 作者单位： | 清华大学经济管理学院,北京,100084 |
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| 基金项目： | 清华大学985工程经济管理基础研究项目 |
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| 摘 要： | 新产品概念开发是产品创新成功的关键之一。本文对于影响新产品概念开发的若干重要因素:顾客喜好、主观估计的偏差、新产品数据来源、成本因素、可制造性和开发中的环保问题等进行了分析,提出了相应的观点和看法。在新产品概念开发中充分考虑并恰当处理这些重要因素将有助于开发出高质量的产品概念。
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| 关 键 词： | 产品概念开发 影响因素 |
| 文章编号： | 1002-9753(2002)09-0051-04 |
| 修稿时间： | 2002-02-21 |
An Analysis of Some Factors Influencing the Development of New Product Concepts |
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| YANG De -lin,LIU Fang. An Analysis of Some Factors Influencing the Development of New Product Concepts[J]. China Soft Science, 2002, 40(9): 51-54 |
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| Authors: | YANG De -lin LIU Fang |
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| Abstract: | The development of new product concepts is one of the critical activities in successful product innovation.In this paper,the authors analyze so me factors which influence the development of new product concepts,such as:customer' s favorite,deviation of subjective estimate,data source of new products,cost,productability and envi-ronment protection.Then correspon ding viewpoints are presented.In th e development of new product concept s,taking these important factors into account well and managing them felic itously will be beneficial to develo p high quality product concepts. |
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| Keywords: | development of product concepts in fluencing factors |
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