| 广告语言的言语行为分析 |
| |
| 引用本文： | 周宣丰.广告语言的言语行为分析[J].五邑大学学报(社会科学版),2005,7(4):86-89. |
| |
| 作者姓名： | 周宣丰 |
| |
| 作者单位： | 五邑大学,外国语言文学系,广东,江门,529020 |
| |
| 摘 要： | 探讨广告语言的语用原则、语用特点以及Austin言语行为理论中的三大言语行为种类在广告语言中的体现及其与广告语言的关系，对于提高广告语言的水平、更好地宣传和推销产品、提高产品竞争力有着十分重要的意义。
|
| 关 键 词： | 广告语言 语言特点 言语行为理论 |
| 文章编号： | 1009-1513（2005）04-0086-04 |
| 收稿时间： | 2005-07-11 |
| 修稿时间： | 2005年7月11日 |
An Analysis of Speech Acts of Advertising Language |
| |
| ZHOU Xuan-feng.An Analysis of Speech Acts of Advertising Language[J].Journal of Wuyi University(Social Sciences Edition),2005,7(4):86-89. |
| |
| Authors: | ZHOU Xuan-feng |
| |
| Abstract: | An exploration of the pragmatic principles and the characteristics of advertising language,of the reflection in advertising language of the three categories of speech act in John Austin's speech act theory and their relationship to advertising language is of great significance to the improvement of advertising language,to better promoting a product or service and to enhancing its competitiveness. |
| |
| Keywords: | advertising language language features speech act theory |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
