| 高校旅游管理专业教学质量评价的实证研究 |
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| 引用本文： | 沈苏彦.高校旅游管理专业教学质量评价的实证研究[J].贵州教育学院学报,2011(6):21-25. |
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| 作者姓名： | 沈苏彦 |
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| 作者单位： | 南京林业大学人文社会科学学院,江苏南京210037 |
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| 基金项目： | 江苏省现代教育技术研究2011年度技术应用重点课题（编号：2011-R-19268） |
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| 摘 要： | 在借鉴服务质量评价模型SERVQUAL和SERVPERF的基础上,结合高等教育和旅游管理专业本身的特性,构建了高校旅游管理专业教学质量的评价体系,并以南京某高校旅游管理专业三年级和四年级的学生作为问卷调查的对象,应用重要性-绩效分析法对该高校旅游管理专业教学质量进行评价分析,并对其教学质量的提高提出对策建议。
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| 关 键 词： | 高校 旅游管理专业 教学质量 重要性-绩效分析 |
Empirical research on the quality evaluation of teaching for the tourist management speciality in universities and colleges |
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| SHEN Su-yan.Empirical research on the quality evaluation of teaching for the tourist management speciality in universities and colleges[J].Journal of Guizhou Educational College(Social Science Edition),2011(6):21-25. |
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| Authors: | SHEN Su-yan |
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| Institution: | SHEN Su-yan(Faculty of Humanities ＆ Social Sciences,Nanjing Forestry University,Nanjing,Jiangsu,210037 China) |
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| Abstract: | Based on the features of higher education and tourist management speciality,the paper develops a teaching quality evaluation system to the tourist management speciality in universities and colleges in the frame of SERVQUAL and SERVPERF model.The surveys based on the proposed evaluation system are conducted and the survey data is collected from the self-administered questionnaire to some junior and senior students in the department of tourism management in a universities in Nanjing..The sample data is analyzed by importance-performance analysis method and some suggestions for improving the teaching quality of tourism professional courses are given. |
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| Keywords: | tourism management speciality teaching quality importance-performance analysis |
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