| “旅行社经营管理”课程教学模式的创新性探索与实践 |
| |
| 引用本文： | 曹华盛.“旅行社经营管理”课程教学模式的创新性探索与实践[J].内江师范学院学报,2008,23(9):31-33. |
| |
| 作者姓名： | 曹华盛 |
| |
| 作者单位： | 重庆师范大学旅游学院,重庆,400047 |
| |
| 摘 要： | “旅行社经营管理”作为旅游管理专业的基础课程，具有很强的实践性。故该课程应以培养学生的综合能力为目标，以营销管理为核心，重构课程内容体系，实施“开放式、研究型”的新教学模式。
|
| 关 键 词： | 旅行社经营管理 课程体系 教学模式 开放式 研究型 |
Innovative Exploration and Practice of Instruction Modes of the Course The Travel Agency M anagement |
| |
| CAO Hua-sheng.Innovative Exploration and Practice of Instruction Modes of the Course The Travel Agency M anagement[J].Journal of Neijiang Teachers College,2008,23(9):31-33. |
| |
| Authors: | CAO Hua-sheng |
| |
| Institution: | CAO Hua-sheng (School of Tourism, Chongqing Norrnal University, Chongqing, 400047) |
| |
| Abstract: | As a basic course for tourist major, the Travel Agency Management is quite practical. Accordingly, the course should be aimed at cultivating the students＇ comprehensive ability, take the sale management as the core to restructure the system of the course and adopt the opening and research oriented teaching style. |
| |
| Keywords: | travel agency management course system teaching mode open course research oriented |
| 本文献已被 维普 万方数据 等数据库收录！ |
