Traditional and Online Learning in Executive Education: How Both Will Survive and Thrive

An important component of corporate training is executive education. A sample of 90 open enrollment executive education programs in the areas of management development and leadership was reviewed to better understand the structure of the offerings. In today's marketplace, the majority of executive education offerings are of the traditional face‐to‐face classroom‐style format. More recently, the impact of rapid technological advancements is becoming more apparent in the executive education market as online learning becomes more prevalent. There is no lack of participants for either traditional or online executive education programs, which has expanded the market. While both types of program offerings are viable, the future of executive education may be a merger of the two whereby traditional programs incorporate online components to reduce students’ time away from the job and capitalize on technology to enhance their interpersonal interactions. There is no doubt that executive education will survive and thrive as its future will be the nexus of traditional and online delivery that combines the key advantages of both approaches using a hybrid model that is beginning to be more widely deployed.