| 浅谈企业品牌塑造 |
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| 引用本文： | 朱延青.浅谈企业品牌塑造[J].湖北广播电视大学学报,2012,32(9):75-76. |
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| 作者姓名： | 朱延青 |
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| 作者单位： | 十堰广播电视大学·十堰教育学院,湖北十堰442000 |
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| 摘 要： | 品牌是企业的无形资源,树品牌、创名牌是企业在市场竞争的条件下逐渐形成的共识。在复杂的经济形势中,企业面临着重重困难和危机,品牌成为企业提升竞争力的重要要素。企业应更新观念,积极探索,采取有利的措施来塑造品牌形象,增强企业市场竞争力。
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| 关 键 词： | 企业 品牌 塑造 途径 |
On the Brand Building of Enterprises |
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| ZHU Yan-qing.On the Brand Building of Enterprises[J].Journal of Hubei Radio& Televisonuniversity,2012,32(9):75-76. |
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| Authors: | ZHU Yan-qing |
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| Institution: | ZHU Yan-qing |
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| Abstract: | Brand is the intangible resource of an enterprise.It is generally recognized by enterprises to build a brand and create a famous brand in the harsh market competition.In the complex economic situation,brand has become an important factor for the enterprises to enhance their competitiveness. |
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| Keywords: | enterprise brand building approach |
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