| 太谷县形意拳旅游产业SWOT分析研究 |
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| 引用本文： | 赵方晔. 太谷县形意拳旅游产业SWOT分析研究[J]. 搏击·武术科学, 2013, 0(12): 38-39,41 |
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| 作者姓名： | 赵方晔 |
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| 作者单位： | 山西农业大学体育教学部,山西太谷030801 |
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| 摘 要： | 文章基于SWOT分析法对太谷县旅游的发展进行探讨和研究，对太谷县发展形意拳体验式旅游的现状进行研究，其优势包括太谷县是晋商文化发源地和形意拳拳种的起源地。自生劣势包括周边地区旅游资源同质化，地理位置不优越。需要把握的机会包括：在政策提倡文化发展的大环境下，要把握先机，创办出太谷发展旅游业的特色。面临的威胁有同样资源地区的竞争。文章针对SWOT的分析结果，提出了太谷县发展形意拳体验式旅游的对策。
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| 关 键 词： | 形意拳体验式旅游 优势 劣势 机会 威胁 |
SWOT Analysis on the Development of Xingyiquan Tourism in Taigu |
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| Zhao Fangye. SWOT Analysis on the Development of Xingyiquan Tourism in Taigu[J]. BOJI(WUSHUKEXUE), 2013, 0(12): 38-39,41 |
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| Authors: | Zhao Fangye |
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| Affiliation: | Zhao Fangye ( Physical Education Department of Shanxi Agricultural University, Taigu Shanxi 030801, China ) |
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| Abstract: | To discuss and study the tourism development in Taigu based on SWOT analysis, the situation of Xingyiquan tourism is analyzed in the paper. The results show that the advantages of Taigu tourism industry include its origin of Jinshang culture and Xinyiquan and its weakness are the similar tourism resources to neighbor regions and its bad geographical location. The exploiting opportunities include that the characteristics of tourism development should be represented at the circumstances of advocating cultural development by policy. The threat is the competition between regions with the same resources. This paper brings countermeasures of Xinyiquan experiential tourism development in Taigu based on SWOT analysis. |
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| Keywords: | Xinyiquan experiential tourism advantages weakness opportunity threat |
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