| 电子商务环境下商品定价策略研究综述 |
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| 引用本文： | 倪明,王武.电子商务环境下商品定价策略研究综述[J].图书情报工作,2011,55(2):125-129. |
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| 作者姓名： | 倪明 王武 |
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| 作者单位： | 华东交通大学经济管理学院 |
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| 基金项目： | 国家自然科学基金，江西省软科学项目 |
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| 摘 要： | 电子商务已经被广泛的应用于各种商业贸易活动中,研究电子商务环境下商品定价策略尤为重要.通过对电子商务环境下商品定价策略研究现状的阐述及对当前国内外研究文献的回顾,讨论电子商务环境下商品定价策略的研究方向与热点问题,为今后从事相关问题研究的学者提供参考.
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| 关 键 词： | 电子商务 定价策略 综述 |
| 收稿时间： | 2010-08-05 |
A Review on the Commodities Pricing Strategies in E-business |
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| Ni Ming,Wang Wu.A Review on the Commodities Pricing Strategies in E-business[J].Library and Information Service,2011,55(2):125-129. |
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| Authors: | Ni Ming Wang Wu |
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| Institution: | College of Economics and Management, East China Jiaotong University, |
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| Abstract: | As a new business model,especially with the greatly rapid development of Internet technology,e-business has already been widely applied into many kinds of commercial trades.So,it is very important to study commodities pricing strategies in E-business.Currently,the domestic and foreign scholars have done much work.By elaborating the state of commodities pricing strategies in E-business and based on the review of references,this paper discusses the researches and hot spots in the future of commodities pricing... |
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| Keywords: | E-business pricing strategies review |
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