| 论门户网站的盈利模式及其发展策略 |
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| 引用本文： | 闫家辉,关晓露.论门户网站的盈利模式及其发展策略[J].沈阳教育学院学报,2008,10(2):86-88. |
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| 作者姓名： | 闫家辉 关晓露 |
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| 作者单位： | 1. 沈阳大学信患中心,辽宁,沈阳,110044
2. 沈阳大学教务处,辽宁,沈阳,110044 |
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| 摘 要： | 就门户网站现有的网络广告、网络游戏和网络短信等三种主要盈利模式进行分析．力求理解门户网站盈利模式的实质．并寻求有效的发展道路。指出盈利模式不稳定、盈利模式同质化、与传统企业结合不够是门户网站目前的不足，今后应整合资源配置，与传统企业结合，实现多元化经营。
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| 关 键 词： | 门户网站 网络经济 盈利模式 |
| 文章编号： | 1008-3863(2008)02-0086-03 |
| 修稿时间： | 2007年1月20日 |
Profit Models of Portal Website and its Development Tactics |
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| YAN Jia-hui,GUAN Xiao-lu.Profit Models of Portal Website and its Development Tactics[J].Journal of Shenyang College of Education,2008,10(2):86-88. |
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| Authors: | YAN Jia-hui GUAN Xiao-lu |
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| Institution: | YAN Jia-hui, GUAN Xiao-lu (a.Information Center;b.Teaching Affairs Office, Shenyang University, Shenyang 110044, China) |
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| Abstract: | The three profit models of portal website are introduced, which are network advertisement, online game, and network short message, in order to understand the essence of the profit models of portal website and explore the effective approach. It is pointed out that the present deficiencies of portal website are the profit mode is unstable, the profit mode is homogeneity, and the combination with traditional business is incomplete. It is considered that the portal website should conbine the resource distribution, combine with traditional business, and realize diversified management in the future. |
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| Keywords: | portal website internet economy profit models |
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