| 危机事件中的整合传播 |
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| 引用本文： | 陈文艳. 危机事件中的整合传播[J]. 安阳工学院学报, 2007, 0(2): 115-118 |
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| 作者姓名： | 陈文艳 |
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| 作者单位： | 河南大学,新闻与传播学院,河南,开封,475001 |
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| 摘 要： | 危机事件是近年来被大家热烈讨论的话题。在这个新的媒介融合的传播时代,当危机事件发生时,企业应该如何采取有效的传播策略来应对是摆在我们面前的重要问题。本文选择了宝洁"SK-II"事件和"高露洁事件"这两个典型的危机事件案例,来分析整合传播在危机事件中的具体运用。
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| 关 键 词： | 新传播时代 危机事件 整合传播 |
| 文章编号： | 1673-2928（2007）02-0115-04 |
| 收稿时间： | 2006-12-29 |
| 修稿时间： | 2006-12-29 |
Integration Communication in Crisis Event |
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| CHEN Wenyan. Integration Communication in Crisis Event[J]. Journal of Anyang Institute of Technology, 2007, 0(2): 115-118 |
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| Authors: | CHEN Wenyan |
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| Abstract: | Crisis event is the topic discussed hotly recent years. In this new period of communication that media is mixing, when crisis event occurs, the business should adopt effective communicate tactics to it ,which is the important question we have to face. This paper chooses typical crisis cases of "SK-II" and "Colgate" to analyze that how the integration communication is applied concretely. |
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| Keywords: | new communication period crisis event integration communication |
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