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Teaching with the Case Method Online: Pure Versus Hybrid Approaches
Authors:Harold W. Webb  Grandon Gill   Gary Poe
Affiliation:Information and Technology Management Department, College of Business, University of Tampa, Box 64F, 401 W. Kennedy Blvd., Tampa, FL. 33606-1490, e-mail:; Information System and Decision Sciences Department, College of Business Administration, University of South Florida, 4202 East Fowler Avenue, CIS1040, Tampa, FL 33620-7800, e-mail: ,
Abstract:The impact of hybrid classroom/distance education approaches is examined in the context of the case method. Four distinct semester‐long treatments, which varied mixes of classroom and online discussion, were used to teach a graduate MIS survey course. Specific findings suggest that by using Web technology, college instructors may offer students the option of participating in high‐quality courses using the case method pedagogy in an online environment. Students not only appear to do as well as in the traditional classroom, but the data suggest that students in the online environment may perform better at multiple levels of learning outcomes, especially when using a blend of classroom and online technologies. Furthermore, the precepts of the case method pedagogy may be enhanced by the use of online discussions. Instructors employing the technique may find their own importance devalued, while the time demands of the approach can be much greater than for traditional classes. The findings infer that it is the model of learning and its fit with supporting technologies, rather than the presence of technology per se, which enhances learning outcomes.
Keywords:Case Method Pedagogy    Distance Education    Graduate Business Education    Learning Interaction    Learning Outcomes    Technology Mediated Learning
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