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| 梅州金柚生产经营特点及整合营销对策 | |
| 引用本文： | 张辰权,古广胜,张梓悦. 梅州金柚生产经营特点及整合营销对策[J]. 嘉应学院学报, 2011, 29(12): 50-53 |
| 作者姓名： | 张辰权 古广胜 张梓悦 |
| 作者单位： | 1. 中山大学岭南学院,广州,510006 2. 嘉应学院经济与管理学院,广东梅州,514015 3. 广州市协尔达船舶设计有限公司,广州,510230 |
| 摘 要： | 梅州特殊的地理环境条件,形成了全国最大的金柚生产基地;但由于生产周期长,加之传统的种植和采收方式及自行销售或打包销售等生产经营特点,致使梅州金柚市场的拓展面临挑战;为此,需要通过生产的集约化、加工的专业化、销售市场化、品牌化及市场的虚拟化等,对梅州金柚进行整合营销,以全面提升梅州金柚的市场竞争力。 |
| 关 键 词： | 梅州 金柚 整合营销 |
Management Peculiarity and Countermeasure of Integrative Marketing on Development of Pomelo Industry in Meizhou |
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| ZHANG Chen-quan,GU Guang-sheng,ZHANG Zi-yue. Management Peculiarity and Countermeasure of Integrative Marketing on Development of Pomelo Industry in Meizhou[J]. Journal of Jiaying University, 2011, 29(12): 50-53 | |
| Authors: | ZHANG Chen-quan GU Guang-sheng ZHANG Zi-yue |
| Affiliation: | 1.Guangzhou Lingnan College,Sun Yat-sen University,Guangzhou 510006,China; 2.School of Economy and Management,Jiaying University,Meizhou 514015,China; 3.Guangzhou XED ship design Co.,Ltd,Guangzhou 510230,China) |
| Abstract: | Owing to its special geographical conditions,Meizhou has turned itself to be the biggest Pomelo production base;but special characteristics of production and business operation of Meizhou Pomelo have imposed great challenges in marketing itself,such as long production period,traditional plant and collection methods,individual sales or by package.Therefore we need to market Meizhou Pomelo integratively through intensive production,professional processing,branding and exploring market virtualization,so as to enhance its competitiveness. |
| Keywords: | Meizhou pomelo integrative marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |