论闽浙高铁对沿线地区旅游发展的影响

作为一种新兴的交通方式,高铁对旅游业有着重大的影响。"高铁旅游时代"已不再是一个陌生的词汇。本文以闽浙地区的高铁为例,分析高铁的发展给沿线地区旅游业带来的资源、客源、服务、营销等方面影响,并在此基础上提出高铁沿线地区旅游发展的新措施,以促进区域旅游的进一步提高。最后,本文对区域旅游的发展前景进行了展望,提出了未来旅游发展的目标。

The Impact of High Speed Rail on the Regional Tourism Development along the Railway in Fujian and Zhejiang

As a newly-developed means of transportation,high-speed rail exerts great impacts on the tourism,and "times of traveling by high-speed railway" is no longer unfamiliar.Taking the high-speed rail in Fujian and Zhejiang for example,this paper analyses what influences the development of the high-speed rail has exerted for the local tourism development on the resources,passenger sources,service,marketing,etc.,based on which,some new measures to develop and improve the regional tourism along the line have been proposed.This paper also presents the prospects of developing the regional tourism and sets some goals for the future tourism development.