我国5A级旅游景区网站功能评价及优化对策

文章以国家旅游局评定的第一批5A级旅游景区网站为研究对象,对其中具有完整数据的50个5A级旅游景区网站进行了用户关注度统计并进行了功能评价。调查研究表明,50个5A级旅游景区网站用户关注度呈现不断上升趋势,但5A级旅游景区网站存在特色体现不明显、功能建设不完善、内容展示不丰富等问题,并提出全面完善网站功能、科学展示网站内容、丰富网站展示手段等5A级旅游景区网站功能优化的对策建议。

Website function evaluation and optimizing countermeasures of 5A-class tourist attractions in China

Based on the study of 5A –class tourist attractions and the complete data from the national tourism bureau,this article counts its user＇s attention and evaluates its functions.The research shows that the trend of these 50 5A – class tourist attractions website users attention is increasing,while there are still some problems of these tourist attractions websites,such as unobvious features,imperfect functions and less colorful contents,and proposes its optimizing countermeasures including improving the comprehensive functions of websites,scientifically exhibiting the contents of websites,and making the exhibiting methods of websites colorful.