从汨罗江龙舟节看体育节事的运作模型建构

在地方经济发展的道路上,各地政府充分发掘本地区优势资源,将地方的一些特色文化与特色经济结合起来,举办了一些具有广泛参与性的＂节＂＂会＂等公共庆典活动和娱乐活动。体育活动因其固有的政治、经济、社会功能,常常被选为此类活动的主体部分。这也就形成了本文所研究的概念—体育节事。本文在分析了体育节事概念、内涵、的基础上,建构了体育节事运作模型,希望为体育节事的实际运作提供可以遵循的基本原理,以期用理论能够指导实践。

Construction of Sports Events Operation Model from the Dragon Boat Festival of Miluojiang

In the development of local economy, the local governments maximize all their resources, like some of the features of the local culture and characteristics of economic integration, and organized a number of broad participation in the Festival will and other public celebration and entertainment, and do their best to create a good investment environment. Sports, because of the inherent political, economic, social function, such activities are often selected as the main parts. This paper analyzed the concept a...