Critical Discourse Analysis of City Cultural Identity Construction—A Case Study of Video Xi tang

With the rapid development of science and technology,video has become a very important way to demonstrate the city itself.This paper,based on Fairclough’s three-dimensional conception of discourse to the video of Xitang,analyzes the on-screen titles of this video to reveal the ideology behind it.Through the analysis,it points out that this video,while protecting Xitang’s own unique traditional characteristics,it tries to cater for the needs not only Chinese people but also foreigners.To some extent,it tries to promote Xitang itself.