| 浅谈开封旅游形象的设计 |
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| 引用本文： | 吴翔,付邦道.浅谈开封旅游形象的设计[J].开封教育学院学报,2000,20(4):14-17. |
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| 作者姓名： | 吴翔 付邦道 |
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| 作者单位： | 开封教育学院地理系!河南开封475004 |
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| 摘 要： | 在当今激烈的旅游市场竞争中，城市旅游形象的设计日益受到重视，成为竞争成败的一个关键因素。本文在分析开封历史文脉、旅游资源及旅游者对旅游地形象认知的基础上，提出了开封旅游区的理念形象、视觉形象、服务行为和居民形象设计的初步意见。
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| 关 键 词： | 旅游形象 形象设计 开封市 旅游市场 |
Discussion on Tourist Destination Image Designing on Kaifeng |
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| WU Xiang,FU Bang,dao.Discussion on Tourist Destination Image Designing on Kaifeng[J].Journal of Kaifeng Institute of Education,2000,20(4):14-17. |
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| Authors: | WU Xiang FU Bang dao |
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| Institution: | WU Xiang FU Bang dao |
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| Abstract: | In intense competition of tourist market at the present time, municipal tourist image designing has been paid more and more attention, which has become a key factor of competitive success or failure. After analying the historical content, tourist resources of Kaifeng, perceptive and cognitive relation between tourists and the destination, the authors put forward tentative idea of image designing of mind image, visional image, service behaviour and inbabitant image on Kaifeng. |
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| Keywords: | Kaifeng tourist destination image image designing |
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