The role of institutional entrepreneurship in building digital ecosystem: A case study of Red Collar Group (RCG) |
| |
| Institution: | 1. School of Business Administration at the Jiangxi University of Finance and Economics, China;2. School of Information Management and Engineering at Shanghai University of Finance and Economics, China;3. School of Business at Qingdao University, China;1. Columbia Institute for Tele-Information, Columbia Business School, United States;2. Economics Department, Universidad de San Andres, Argentina;1. Centre for Innovative Practice, School of Business and Law, Edith Cowan University, Joondalup 6027, Western Australia, Australia;2. Stockholm School of Economics, Box 6501, SE-113 83 Stockholm, Sweden;3. Jönköping International Business School, Box 1026, SE-551 11 Jönköping, Sweden;4. School of Systems, Management and Leadership, Faculty of Engineering and IT, University of Technology Sydney, PO Box 123, Broadway, NSW 2007 Australia;5. Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Muenster, Leonardo-Campus 1, 48149 Muenster, Germany;1. Rotterdam University of Applied Sciences, Research Center Creating 010, P.O. Box 25035, 3001 HA Rotterdam, The Netherlands;2. Future Laboratory CreaLab, Lucerne University of Applied Sciences & Arts, Lucerne, Switzerland |
| |
| Abstract: | Institutional entrepreneurship has increasingly played a critical role in successfully achieving organizational transformation, especially one that involves building a digitally enabled ecosystem. However, despite fruitful research on institutional entrepreneurship, it is still not clearly understood how one might successfully achieve organizational transformation. Thus, our study aims to disambiguate this black box by examining the case study of Red Collar Group (RCG), a market leader in making custom made suits. The findings of this case highlight the significant role played by institutional entrepreneurship in achieving organizational transformation. It highlights that institutional entrepreneurship is evident in different modes of action in the transformational process of building the digital ecosystem. |
| |
| Keywords: | Institutional entrepreneurship Organizational transformation Digital ecosystem Personalized customization |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
