| 行业大赛是高职广告设计与制作专业工学结合人才培养的重要路径 |
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| 引用本文： | 宗振举.行业大赛是高职广告设计与制作专业工学结合人才培养的重要路径[J].天津成人高等学校联合学报,2014(7):38-40. |
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| 作者姓名： | 宗振举 |
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| 作者单位： | 天津轻工职业技术学院,天津300350 |
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| 摘 要： | 文本分析了目前天津市广告行业与高职广告设计与制作专业的教学资源状况、广告大赛对＂工学结合＂人才培养的作用,结合专业教育教学改革实践,提出了广告大赛是当前高职广告设计与制作专业＂工学结合＂人才培养的重要路径的观点。
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| 关 键 词： | 行业大赛 广告人才培养 高职广告设计与制作专业 工学结合 |
Industry Competition is an Important Way to Combine the Major of Advertising Design and Production of Higher Vocational College with the Personnel Cultivation |
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| ZONG Zhen-ju.Industry Competition is an Important Way to Combine the Major of Advertising Design and Production of Higher Vocational College with the Personnel Cultivation[J].Journal of Tianjin Adult Higher Learning,2014(7):38-40. |
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| Authors: | ZONG Zhen-ju |
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| Institution: | ZONG Zhen-ju ( Tianjin Light Industry Vocational Technical College, Tianjin, 300350) |
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| Abstract: | This paper analyzes the condition of teaching resources of the advertising industry and the advertising design and production of Tianjin City as well as the importance of the advertising competition to the personnel cultivation of＂work-study combination＂.It puts forward an idea that the advertising competition is an important way for the＂work-study combination＂personnel cultivation of the major of advertising design and production of higher vocational college,combined with the practice of teaching reform in education. |
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| Keywords: | Industry competition Advertising personnel training Major of advertising design and production of higher vocational college Combination of work and study |
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