从“草根”上春晚审视电视栏目的定位

在兔年央视春节联欢晚会上，“西单女孩”、“旭日阳刚”组合、深圳民工街舞团等“草根”纷纷亮相，堪称一大创新，给央视春晚带来了不少新看点。于是，许多地方电视台的电视栏目纷纷打出“草根”牌，目的就是使节目引起观众的广泛关注和积极参与，从而扩大影响力、提高收视率。由此可见，电视栏目必须重新审视自己的定位，以达到贴近生活、贴近实际、贴近群众的目的。

On the Positioning of Television Columns from the Phenomenon of Performances on the Spring Festival Gala Given by Migrant Workers

That many migrant workers such as ＂ Xidan girl＂ Ren Yueli, ＂ rising sun masculine＂ team, Shenzhen migrant workers＂ hip - hop group and so on gave performances on the rabbit year Spring Festival Gala is a great innovation of CCTV Spring Festival Gala and therefore, the rabbit year CCTV Spring Festival Gala shows the audience a few new things. Soon after many local TV stations add the column of performances given by migrant workers with the purpose of attracting the attention of the audience to the programs and the participation of the audience in the programs so as to make the programs more influential and the audience rating of the programs higher. Thus, the television column must re - examine its position and to make the column reflect the real life of the audience.