知识获取方式对制造型企业创新绩效影响的实证研究——基于营销探索与营销开发的视角

知识资源被认为是促进创新的关键性战略资产,但现有研究对于如何借助营销能力将其转化为创新绩效的关注较为欠缺,3者间的作用机制并不明晰,同时缺乏从提高营销能力视角下对知识获取方式与探索、开发过程的研究。基于组织双元理论,构建了知识获取方式、营销能力适应性过程与创新绩效关系的理论模型,并以294家制造型企业为样本开展实证研究,结果表明,内部知识共享和市场知识获取对创新绩效产生了直接的正向影响并通过营销探索和营销开发的中介作用产生间接影响;其中营销探索发挥了更为显著的中介效应,营销探索和营销开发2种适应性能力显著提升了创新绩效。

Knowledge Acquisition Modes and Innovation Performance of Manufacturing Enterprises：Marketing Exploration and Marketing Exploitation as Mediator

Extant literature has recognized the importance of knowledge and marketing capabilities in the develop-ment of performance. However, studies of the mechanism are in infancy, besides there is a dearth of research exa-mining knowledge acquisition modes and exploration and exploitation processes from a marketing capabilities im-provement perspective. Based on organizational ambidexterity theory, this study builds a theoretical framework to explore the relationship of knowledge acquisition modes, marketing capabilities adaptive process and product inno-vation performance of manufacturing enterprises, the results of the empirical examination show that: internal know-ledge sharing and market knowledge acquisition have direct impact on product innovation performance and indirect positive effect through marketing exploration and marketing exploitation; as two kinds of adaptive capabilities, mar-keting exploration and marketing exploitation significantly improve innovation performance.