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绿色消费的经济学分析
引用本文:司文选,杨金良.绿色消费的经济学分析[J].科学.经济.社会,2010,28(4):135-138.
作者姓名:司文选  杨金良
作者单位:[1]兰州大学干旱与草地生态教育部重点实验室,甘肃兰州730000 [2]兰州大学法学院,甘肃兰州730000
摘    要:树立全新的消费理念、倡导绿色消费已经成为社会经济发展、实现良性循环、节约资源保护环境的必然要求和共同追求,更成为社会的长久聚焦点。然而,现实中绿色消费的实现存在着多重阻碍,制约了绿色消费的推广。为此,本文以法律经济学为分析工具,以促使绿色消费的推广为目的,从博弈论和机会成本的角度分析,提出建议性构想。

关 键 词:绿色消费  机会成本  博弈论

Economic Analysis of Green Consumption
SI Wen-xuan,YANG Jin-liang.Economic Analysis of Green Consumption[J].Science Economy Society,2010,28(4):135-138.
Authors:SI Wen-xuan  YANG Jin-liang
Institution:1.Key Laboratory of Arid and Grassland Ecology of Ministry of Education,Lanzhou University, Lanzhou,730000 China;2.Law School,Lanzhou University,Lanzhou 730000,China)
Abstract:Building up a new consumptive idea and calling for green consumption,which are propitious for saving resources and protecting the environment against pollution,have been an inevitable and common request,even the one of social focuses.However,there are many stumbling blocks along the way of popularizing the idea of green consumption.Therefore,the paper will put forward some helpful suggestions from the game theory and opportunity cost's viewpoint by the means of legal economics to implement green consumption.
Keywords:green consumption  opportunity cost  game theory
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